The spread is wide because "website" covers everything from a five-page brochure to a custom platform. A freelancer, a small studio and a large agency will quote the same brief very differently, and the gap is usually scope and support rather than markup.
E-commerce sits at the higher end, because payments, product catalogs, and inventory add real complexity. Before comparing quotes, pin down what's actually included, since that's what the number really reflects.
Updated July 2026