Because they're built on Google's core ranking systems, the way to appear in them is the same as ranking well: helpful, crawlable, well-structured content that clearly answers the question. There's no separate secret, just strong SEO plus clear, quotable answers.
Their rise is a big driver of zero-click behavior. Being one of the cited sources in an AI Overview brings visibility and authority even when it costs you the click, which is why appearing in them has become a real goal for content teams.
Updated July 2026
Go deeper