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What is an integration?

An integration is a connection between your app and another system so they share data or trigger actions automatically. Connecting a store to a payment provider, a site to an email tool, or an app to a CRM are all integrations. They let separate tools work as one and remove manual copying between them.

Most integrations use the other system's API. Your app sends or receives data through that defined interface, so a new order can create an invoice, add the customer to your email list, and notify your team, all without anyone touching each system by hand.

Integrations are where a lot of practical value lives, because they eliminate repetitive work and keep data consistent across tools. They also add points of failure, so they need error handling for when the other service is down or changes its API.

Updated July 2026

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