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What is a progressive web app (PWA)?

A progressive web app (PWA) is a website that behaves like an installed app: users can add it to their home screen, it can work offline, and it can send notifications, all without going through an app store. It's built with normal web technology, so one build works across devices.

The appeal is reach and cost. Instead of building separate iOS and Android apps plus a website, you build one PWA that runs everywhere and installs from the browser. Users skip the app store, and you skip store fees and review delays.

The trade-off is access to some deep device features, which native apps still handle better, and iOS supports PWAs less fully than Android. For many businesses that want an app-like experience without native app cost, a PWA is a strong middle path.

Updated July 2026

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