Product Launch · 2026
Northlight
Navigation optics for dark country
Live demo — explore freely; commerce is intentionally inert, so nothing is ordered.
The work
- Scrollytelling narrative
- WebGL art direction
- Motion design
- Launch page build
Northlight is a product launch told as one continuous scroll. It introduces Northlight 01 — heads-up navigation eyewear for night trail-runners and alpinists — through a sequence of chapters that alternate between dark, atmospheric narrative and bright, technical detail.
Every visual is procedural: an aurora/night WebGL film, canvas and SVG, with no image or video files shipped at all. GSAP and Lenis drive the smooth-scroll choreography so the story reveals itself as one uninterrupted take.
It runs here as a live demo; the buy module is present but intentionally inert.
Narrative chapters
5
Rendering
Real-time
Image files shipped
0
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