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Is a website a one-time cost or an ongoing one?

Both. There's a one-time build cost and a smaller ongoing cost to keep the site live and healthy: hosting, domain renewal, maintenance, security updates, and content changes. Treating a website as a launch-and-forget purchase is the most common budgeting mistake.

The ongoing side is modest but real. A simple site needs hosting and one domain renewal a year, both small. Maintenance depends on how much the site changes, and on whether you handle it in-house or pay someone for support.

Think of a website like a vehicle, not a poster. The purchase is the start. Keeping it running well (updates, fixes, improvements) is what protects the value of that initial investment over the years it's in use.

Updated August 2026

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