Without it, browsers mark your site "not secure," which scares visitors away, and Google favors secure sites in ranking. Any site collecting information, even just a contact form, needs it to protect users and to be trusted.
The good news is it's free and usually automatic. Certificates from Let's Encrypt are free, and most hosts and platforms set up and renew HTTPS for you with no manual work. There's rarely any reason to run a site without it.
Updated July 2026
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