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What does it cost to build with AI?

Two costs stack up: the usage cost of the model, billed per token, and the cost of building the product around it. Token prices move several times a year and vary enormously between a budget model and a frontier one, so take the current number from the vendor's own page rather than from any article, this one included.

Per-request math is usually small. A typical question and answer might use a few thousand tokens, a fraction of a cent. Costs become real at scale, or when you feed in large documents on every call. Caching, picking a cheaper model for simple steps, and trimming context all cut the bill.

The bigger line item is almost always the build: designing the feature, connecting your data, testing for accuracy, and shipping something reliable. The model API is often the cheapest part of an AI project.

Updated July 2026

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