The instinct is often to automate the interesting part, like content or strategy. That is usually a mistake at this size. The creative work is where your judgment matters most and where automation is hardest to trust. The admin is the opposite: low-judgment, high-frequency, and perfect for handing off.
Start by noticing what interrupts your real work. Every time you stop to do a small repetitive task, write it down. After a week you will have your automation list, ranked by how often each thing breaks your focus.
For solo operators and tiny teams, this is pure leverage. You cannot hire your way out of busywork, but you can automate your way out of most of it. We help small operators clear the admin so the few hours that need a human actually get them.