Open any AI category and you will see the same thing repeated: the same gradients, the same abstract shapes, the same words about transforming everything. It all blurs together, which means distinctiveness is harder to find and far more valuable when you have it.
At the same time, buyers are cautious about new technology. A brand that looks credible and considered does real work in convincing someone to trust an unfamiliar product.
The way through is to make deliberate choices grounded in what you actually stand for, rather than copying the category. We start with the strategy and the story, then build a visual identity around it. The result should feel modern without being generic and trustworthy without being dull. That is a harder brief, and it is the one worth getting right.