Most dashboards fail for one of two reasons. They are cluttered, so the signal drowns in noise, or they are out of date, so nobody trusts them. Either way, people stop looking, and an ignored dashboard is just expensive decoration.
The fix starts with a question, not a chart. What does the team check, worry about, or argue over each week? Build around that, strip out the vanity metrics, and make sure the data refreshes on its own.
When we build dashboards, we start from the decisions and work backwards to the numbers. The goal is a single place the team trusts enough to open every day, so meetings stop being about whose figures are right and start being about what to do next.